문화예술경영론은 공연예술경영 형성의 역사와 흐름을 이해하며, 문화예술경영의 학문적 근거를 학습함을 목적으로 한다. 또한 문화예술작품의 기획 과정을 이해함으로써 문화예술작품의 질적 경쟁력을 높이고, 문화예술의 기획, 홍보, 마케팅에 대한 단계별 이해와 총체적 운영을 학습하고, 다양한 사례를 통해 문화예술경영의 총체적 방식을 익히고, 과정별 실무를 습득한다. 이를 통해 21세기 문화예술경영이 지향하는 통합적 방법론을 학습하게 된다.
교과목해설(영문)
Is the field of dance only far from industry? It is necessary to think about dance from the sociological and business perspectives of consumption as an intangible product with a large share of service. “Industry and Management in Dance” is a strategy that is used to analyze dance's customers and markets as cultural products and to enhance marketing and profitability as a discipline to enable industrial approaches and business mind to be broadly applied in the dance area. Basically, it covers economic knowledge (financial fundamentals, accounting principles, etc.), social systems (policy and legal support), and management knowledge (business, marketing, public relations, customer and membership management, organizational management, etc.). In particular, since most of the dance is made up of intangible products in interaction with client and client, it is used to enhance performance planning products and audience development, to develop dance fitness and fitness industry, to enhance business management strategies and success clusters of culture contents industry.
